Adding Out-Of-Home Digital..
Out-of-home digital advertising networks – networks that deliver advertising in stores, movie theatres, office buildings, doctors offices and malls—are important marketing and communications channels that marketing and advertising executives need to incorporate into the marketing and media mix in their annual marketing plans. These rapidly emerging channels represent the fastest growing slice of the marketing and communications pie and foreshadow how organizations will go to market in the future because they address an unmet need for national advertisers.
A guide from Digital Signage Today, Kiosk Marketplace and Self-Service World
Retailers have long used end-caps and in-store signage to generate excitement for special offers. In-store digital signage gives the retailer much more power and flexibility with these campaigns, driven by two key capabilities: Campaigns can be localized to a specific region within the store, and campaigns can be targeted based on time-of-day and day-of-week.
- Whitepaper: Glasses‐Free 3D vs 3D Holographic
Provision Comments on Nintendo and Toshiba Health Warnings on Glasses‐Free 3D
- Out-Of-Home Digital
Advertising Networks Paper Summary
- Whitepaper Retail
Retail Digital Signage 2007
- Whitepaper Advertising
in Digital Signage 2008
- SuperMarkets Become a National Advertising Media
National AD Media Whitepaper
- Whitepaper Digital
Signage in 5 years
Kodak Provision Case Study
Provision has selected KODAK to provide multiple services for Provision’s 3D Rewards Centers and 3D holographic displays, with deployments alreadybeginning in Los Angeles. The strategic partnership includes Kodak’s involvementwith site surveys, set-up, installation, and sign-off, providing totalaccountability to the retailers and helping to assure total customer satisfaction.
Fred Meyer 3DEO Reward Center
Provision presented Fred Meyer, A Kroger retail chain based in Portland, Oregon, with an innovative Point-of-Sale program focused on consumer needs, the 3DEO Rewards Center. An impressive 40’ 3D holographic display projects high definition advertisements into real space approximately 3 feet in front of the system. A unique and interactive destination for consumers, the 3DEO Rewards Center invites users to browse and the opportunity to print coupons and promotions from brand name manufacturers across nine in- ‐store categories.
Provision installed its Holo 3D floating image display inside TGI Friday’s restaurants. As a new “disruptive” technology Holo was used to advertise beverages in the bar, breaking through the “clutter” of traditional in-store ads. Provision is offering Holo to retailers and advertisers in several market channels worldwide.
A consumer reaches for a 3-D image floating in space. Provision Interactive Technologies, Inc. of Chatsworth, California is offering HoloVision, a revolutionary new interactive communications system, to the retailing and advertising industries. The 3-D displays are interactive and feature movable images that appear to float in space without the need for glasses or other depth enhancing devices.